Privato Duty Free already sells at more than a hundred FBOs across thirty-four airport markets — and a passenger who searches for it finds almost nothing. This package shows what exists, what is missing, and the four moves that build the brand.
The one pager is the thesis, the report is the reasoning, and the workbook is the evidence. Click a card to read it right here in a preview window; the button beneath downloads the working file.
Each move is argued in full in section 2 of the report, with first steps attached.
Privato is already at more than a hundred FBOs, but a passenger who searches for it finds almost nothing. Claim the map listings, unify every touchpoint under the Privato name, and get amenity-page mentions from the FBO hosts.
The pre-order flow is the retail product — ordered ahead, delivered to the aircraft before departure — and today it has no working app behind it. The 2026 concept screens below show what the relaunch should feel like.
Scarce agreements, allocation-constrained bottles, emerging brands with launch stories, and category stories few can match — build the storefront and campaigns around those, and consolidate three storefronts into one.
The private-aviation ecosystem runs formal partner programs Privato can simply apply to, and in-flight caterers are the sleeper channel: their trucks are already cleared to the ramp daily.
Concept screens from section 11 of the report — one design language across app and web, luxury first.
